Rhetoric is the art of persuasion.
The goal of persuasion is to change others’ point of view or to move others to take action.
Using logos, ethos, and pathos, you can master the art of persuasion. Through language and writing, you may be able to change the point of view of others! Writers, speech writers, screenwriters and advertisers use this technique daily.
What is logos, ethos, and pathos?
Logos = Logic
Ethos = Ethics, Image
Pathos = Emotions and Passion
Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.
Ethos is an argument based on character. Utilizing ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical.
Pathos is an argument based on feelings. Integrating pathos means appealing to readers’ emotions and feelings.
Writers can incorporate these elements into their argument writing pieces. They can persuade their audience using words, phrases, photos, pictures, and videos.
Resources To Help Educators Teach Persuasion