The Art of Persuasion: Teaching Ethos, Pathos and Logos

Posted by Kristy Beaudry McCain on Apr 10, 2015 6:55:21 PM

ethos pathos logos

Rhetoric is the art of persuasion.

The goal of persuasion is to change others’ point of view or to move others to take action.

Using logos, ethos, and pathos, you can master the art of persuasion. Through language and writing, you may be able to change the point of view of others! Writers, speech writers, screenwriters and advertisers use this technique daily.

What is logos, ethos, and pathos?

Logos = Logic

Ethos = Ethics, Image

Pathos = Emotions and Passion

Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.

Ethos is an argument based on character. Utilizing ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical.

Pathos is an argument based on feelings. Integrating pathos means appealing to readers’ emotions and feelings.

Writers can incorporate these elements into their argument writing pieces. They can persuade their audience using words, phrases, photos, pictures, and videos.

Resources To Help Educators Teach Persuasion

Students will love to read these colorful and engaging titles. These title that educate the reader about persuasion. These books offer a great opportunity to enrich student’s vocabulary and content knowledge. Educators can utilize the teacher’s guides to assist in planning. Big Universe offers thousands of titles in many different languages on a multitude of topics. Find these informational and engaging texts on the Big Universe website.

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Screen Shot 2015-04-06 at 9.10.16 PMIn a Flash

The first flash mob Ian puts together himself is a sixty-plus person, four-minute pillow fight in a department store. His friend Oswald is thrilled with the event, but Julia, the one Ian really wants to impress, is still convinced that flash mobs are stupid. While Ian tries to prove Julia wrong by initiating flash mobs with political impact, Julia is busy waging war with the strict new principal at school. When Julia goes too far and gets herself suspended, Ian sees an opportunity for a relevant and persuasive flash mob.




Sojourner Truth: Speaking Up for Freedom

Sojourner Truth lived a truly remarkable life. She had the ear of President Abraham Lincoln and fellow abolitionists Frederick Douglass, Harriet Beecher Stowe, and William Lloyd Garrison. One of the most persuasive and influential activists of her day, Truth was also an effective recruiter of African Americans into the Union army during the Civil War.
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